Transformations in
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- © Vilnius University, 2002-2008
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- © University of Latvia, 2002-2008
Article
Analysis of Purchasing Specific Determinants of Border-Crossing Business Loyalty
Ulrich Scholz
ABSTRACT. The border crossing loyalty of the consumers towards a place of retail is dependent on different procurement specific determinants. In the following context, the questions concerning the role of the frontier and the culture as well as the further social environment in the relation between supplier and customer in a borderland (exemplified on the German-Dutch borderland) and possible influences on buying patterns shall be analysed in this paper.
KEYWORDS: customer purchasing behaviour, cross-cultural research, loyalty, procurement, Germany, the Netherlands.
JEL classification: H57, Z1, M11, M3.