Transformations in
Business & Economics
- © Vilnius University, 2002-2009
- © Brno University of Technology, 2002-2009
- © University of Latvia, 2002-2009
Contents
- Guest Editorial. Răzvan Zaharia, Dainora Grundey. On Transformational Environment of Romanian Market Competitiveness and Application of Marketing Techniques 19
- Articles
- Competitive Challenges for Business Market Development in Romania
- Florin Foltean, Emőke-Szidónia Feder. Market Orientation and International Entrepreneurship 23
- Daniel Şerbănică, Mihaela Constantinescu, Ştefan Claudiu Căescu. The Influence of the Global Economic Crisis on the Strategic Marketing Instruments Used by Companies on the Romanian B2B Market 44
- RRăzvan Zaharia, Anca Francisca Cruceru, Alin Valentin Angheluţă. Competitive and Anti-Competitive Strategies on the Romanian Market 60
- Transformational Challenges for Stakeholders’ Role in CEEC Business
- Stefan Boboc, Ionel Dumitru, Alin Stancu. Assuming Social Responsibility by Companies Through the Exchanges They Perform: A Stakeholder‘s Approach 77
- Laurenţiu-Dan Anghel, Diana Maria Vrânceanu, Alina Filip. Stakeholders’ Perceptions on CSR in the Romanian Business Environment: A Qualitative Approach 93
- Ligita Šimanskienė. Organizational Image and Organizational Development: Searching for Connections 110
- Pranas Žukauskas, Jolita Vveinhardt. Socio-Demographic Characteristics of Mobbing and Discrimination in Employee Relations 128
- Transforming Educational Markets in Romania
- Corneliu Munteanu, Ciprian Ceobanu, Oana Anton. Assessing Marketing Graduates Self-Efficacy: An Exploratory Analysis 148
- Mihai F. Băcilă, Ovidiu I. Moisescu, Alexandra M. Ţîrca. A Study Regarding the Influence of Business Size on the Availability of Business Organizations to Develop Alliances with Higher Education Institutions 160
- Rodica Milena Zaharia, Valerică Olteanu, Nicolae Al. Pop. Interdisciplinarity in Economics and Business Administration: The Romanian Higher Education Experience 179
- Marius D. Pop, Ramona Lacurezeanu, Răzvan Liviu Nistor. A Study Regarding Change Management in Romanian Higher Education Institutions: An Internal Stakeholder’s Perspective 194
- Implications for Marketing Innovations in Romanian Industrial Sectors
- Kamer-Ainur Aivaz, Diane-Paula Corina Vancea. A Study of the Black Sea Tourism Companies Efficiency Using Envelope Techniques 217
- Cristian Duţu, Horaţiu Hălmăjan. Relationship Marketing Orientation and Marketing Practices: Effects on Business Performance 231
- Tudor Jijie, Claudia Bobâlcă. Beyond Credibility: Scale Development for Measuring a Candidate’s Profile 244
- Ioana Cecilia Popescu, Andreea Mihaela Barbu, Florin Tudor Ionescu. Landmarks in the Development of Marketing Communications in Companies Active on the Romanian Market 255
- Nicolae Teodorescu, Călin Vegheş, Mihai Roşca. Analysis of Consumer Attitudes Regarding Environmental Issues: The Case Study of Romania 274
- Editor’s Note (In Apologium) 292
- Notes for Contributors 293