ISSN: 1648 - 4460

International Journal of Scholarly Papers

VU KHF

Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2009
  • © Brno University of Technology, 2002-2009
  • © University of Latvia, 2002-2009
About Author
Anca Francisca Cruceru
, PhD, is Associate Professor of Marketing at the Faculty of Marketing, Bucharest Academy of Economic Studies, Romania. She completed a doctoral program at the Bucharest Academy of Economic Studies. Her research interests encompass marketing strategies, integrated marketing communication, and sales force management.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280
Lithuania

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