Transformations in
Business & Economics
- © Vilnius University, 2002-2013
- © Brno University of Technology, 2002-2013
- © University of Latvia, 2002-2013
Article
TRANSFORMATIONS OF MARKET STRATEGIES IN MOBILE TELEPHONY IN POLAND
Mikolaj Klimczak
ABSTRACT. Polish mobile telephony industry is a very interesting case to study. Recent developments in these markets brought again the attention to market strategies in which mobile operators engage. The aim of this paper is to present transformation of the Polish mobile telephony and predict the future of it after recent developments in strategies that included product differentiation and proliferation, price competition resulting in a price war and uncovered collusion as an activity opposite to competition. The main conclusion takes into consideration the fact that recent market strategies of mobile operators are very resolute: companies in the industry might curb the competition, especially price one. Such tenacious activities might not be repeated again.
KEYWORDS: mobile telephony, competition strategies, collusion, industrial organization, Poland.
JEL classification: D43, L10, L13, L96, L40, L41, L43.