Transformations in
Business & Economics
- © Kaunas Faculty of Humanities
Vilnius University, 2002-2003
Contents
- Editorial 16
- Guest Editorial. Dainora Grundey. Sustainable Consumption and Green Marketing: Transforming Consumer Behaviour 20
- Articles
- Charles R. Emery, Robert G. Tian. The Effect of Cultural Differences on the Effectiveness of Advertising Appeals: A Comparison between China and the US 48
- Martin Kvizda. The Exchange Rate Policy in the Transition Country 60
- Mária Režñáková. Possibilities of Raising Long-Term Financial Resources in Transforming Economies 73
- Jindriska Sedova. Economic and Legal Aspects of Company Acquisition and Mergers in the Czech Republic 90
- Žaneta Simanavičienė, Lina Dagilienė. The Benefit of Business Combinations 105
- Tiiu Värbu. Internationalisation Aspects of Estonian Firms 121
- Reviews
- Book Reviews 131
- Reviews on Doctoral Dissertations 141
- Reviews on International Conferences 146
- Reviews on National Conferences and Seminars 151
- Promoting National and International Scientific Events 160
- Notes for Contributors 166