Transformations in
Business & Economics
- © Kaunas Faculty of Humanities
Vilnius University, 2002-2003
Guest Editorial
Sustainable Consumption and Green Marketing: Transforming Consumer Behaviour
Dainora Grundey
ABSTRACT. The focus of this study would concentrate on the following issues of deep concern:
- identifying elements of sustainable development, patterns of sustainable production and consumption;
- sustainable development via practical, ethical, and social issues in technology transfer;
- visualising sustainable consumer habits;
- strategic marketing process of greener products: consumer product marketers’ and green consumers’ viewpoints.
KEYWORDS: green products, green consumer, sustainable production and consumption, strategic marketing of sustainable products.