Transformations  in
Business & Economics

POSSIBILITIES OF DIGITAL PIRACY MANAGEMENT IN MUSIC RECORDS INDUSTRY
Marius Akulavicius, Edverdas Vaclovas Bartkus

ABSTRACT.Over the past two decades, due to the rapid expansion of the Internet and content products' (music, movies, books and software) digital distribution, the number of users copying and distributing these products without the legal consent of their authors is increasing, this phenomenon is known as digital piracy. The music industry has the largest scale of digital piracy over the whole creative content business, which is related to very convenient reproduction and distribution of illegal music records. In order to determine how digital piracy and its management in the music industry is evaluated by the users of music creators, the empirical studies (survey of recorded digital music consumers and interview of recorded digital music authors) were conducted to summarize the positions and opinions of the persons engaged in the music industry. Based on the received results, the model of digital piracy management in the music records industry was prepared .

KEYWORDS: digital piracy, digital piracy management, music industry.

JEL classification: L10, L82, L86.