Transformations  in
Business & Economics

ENTREPRENEURSHIP IN THE SUSTAINABLE TOURISM SECTOR. THE CASE OF TOUR OPERATORS IN LITHUANIA
Regina Navickiene, Vilija Bite Fominiene, Francisco Dias

ABSTRACT. In the following article, the main objective is to analyse the phenomenon of the entrepreneurship and its significance for the sustainable business including the business of tourism. Under the basis of the completed analysis of literature, there is presented the manifestation model of entrepreneurship in the sustainable tourism highlighting the entrepreneur and his/her quality constituents. During the empirical research, following the example of tour operators' case, it is clarified if there is manifested entrepreneurship in the tourism sector. The conclusions of the completed research enable to make the statement that the managers of the researched Lithuanian companies, which carry out the function of tour operators, claim to possess all the qualities characteristic for the entrepreneurs. Thus, it can be understood that the manager's as entrepreneur's presence in the organization provides necessary conditions for the manifestation of entrepreneurship in the following organization and sustainable tourism development in Lithuania .

KEYWORDS: entrepreneurship, sustainable tourism, tourism sector, Lithuania.

JEL classification: L26, L83, L84.