Transformations  in
Business & Economics

CORPORATE PRACTICE OF SUSTAINABLE DEVELOPMENT ON AN EMERGING MARKET
Catalina Crisan-Mitra, Vasile Dinu, Catalin Postelnicu, Dan-Cristian Dabija

ABSTRACT. Building on the characteristics of CSR practices and the principles and requirements for ensuring the sustainable development, this paper aims to show how one of the top multinational companies is able to incorporate the economic, social and environmental principles into its activities and production processes. The paper provides a realistic view of the way in which the company is actively involved in promoting the principles underpinning the sustainable development and of its customers' perception of the extent to which its business practices areconducted in compliance with the set objectives. The authors have analysed the relationship between the company's sustainable practices and its most important stakeholders-customers and the local community. The empirical research is conducted on two levels: (1) a documentary approach to the used sustainable practices and (2) a survey-based exploratory study that uses the questionnaire as the instrument for collecting data. Based on an interview with the company's manager about their sustainability strategy, in the empirical section of the paper, the authors discover and operationalize the aspects against which the customers evaluate the company   .

KEYWORDS: sustainable development, corporate social responsibility, sustainable business practices, multinational corporations.

JEL classification: F2, F21, Q01, M30, M31.