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Article
INFLUENCE OF THE INNOVATION BARRIER MANAGEMENT ON THE COMPETITIVE ABILITY OF A HOTEL
Edmundas Jasinskas, Daiva Majauskiene
ABSTRACT. In the present article, the innovation barriers and measures of their management are analysed in the theoretical aspect. As the result of the analysis, the developed theoretical model of the influence of the innovation barrier management on the competitive ability of enterprises from the tourism sector is presented. The study instrument - expert questionnaire survey was shaped on the basis of this model. The results of the study about the influence of the innovation barrier management on the competitive ability of 3-4-star hotels in Kaunas and Vilnius are presented. It was determined that the priority setting, trainings for employees, knowledge and technologies (barrier management) affect the competitive ability of human resources. In case of assessing the measures of management of the internal and external barriers, the internal measures of the barrier management have the biggest influence on the competitive ability indicators .
KEYWORDS: innovation management, innovation management barriers, hotels, competitive abilities.
JEL classification: M21, O31, Z31.