ISSN: 1648 - 4460

International Journal of Scholarly Papers

VU KHF

Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2020
  • © Brno University of Technology, 2002-2020
  • © University of Latvia, 2002-2020
About Author
Tudor Edu ,
  (corresponding author), PhD, is Professor of Marketing at the Romanian-American University in Bucharest, Faculty of Management-Marketing. He holds a PhD in Marketing and he has over 17 years of practical experience in strategic marketing. His research covers marketing strategies, consumer behaviour, market segmentation and positioning. He is a member of the Marketing Association of South Africa.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280
Lithuania

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