Transformations in
Business & Economics
- © Vilnius University, 2002-2020
- © Brno University of Technology, 2002-2020
- © University of Latvia, 2002-2020
Article
CHARACTERISTICS OF SERVICE QUALITY EVALUATION IN RURAL TOURISM SECTOR: CASE OF THE BALTIC STATES (LITHUANIA, LATVIA, POLAND)
Biruta Svagzdiene, Dalia Perkumiene, Jurgita Grigiene, Svitlana Bilan
ABSTRACT. This paper examines the quality of services offered by the rural tourism sector of Lithuania, Latvia and Poland using QUESC model. The rural tourism business sector of Lithuania, Latvia and Poland, its players, services and service quality haven't been researched in great detail; the research is usually limited to a single research model suitable for rural tourism farmsteads that have been in the business for some time. Innovation in rural tourism consists in introducing a new tourist offer, tourism space creation as well as the implementation of better solutions in the customer service processes. Innovation improve a tourism product, sometimes it builds the strength of the brand .
KEYWORDS: quality of services, rural tourism environment, contemporary business environment.