Transformations  in
Business & Economics

ELECTROMOBILITY AS A PART OF COMMUNALLY BENEFICIAL INNOVATIONS IN TRANSPORT AND ITS PERCEPTION BY SLOVAK CONSUMERS³
Ferdinand Dano, Samer Khouri, Peter Drabik, Dominika Vernerova, Marek Kukura

ABSTRACT. Electromobility has recently been perceived as a key innovation in transport, in the sense of alternative power for means of transport. Its implementation in praxis, however, has been accompanied by numerous barriers as well as the pressure of new innovations in that field. The study describes the readiness of the Slovak Republic for a massive spreading of electromobility and its main goal is both to point out the significance of communally beneficial innovations and identify consumer aspects of the development of electromobility as a significant innovation in transport. In order to allow for a massive spreading of electromobility, it is inevitable to know the respondents. Logistic regression proved the significance of the following variables: age, gender, interest in environmental issues, simultaneous use of an automobile as a means of transport, electromobile in the respondents' surroundings. The most decisive results were provided by the variable of age which reflected an insufficient concern with the topic of electromobility. If we wish to see a massive spreading of electromobility, it will be necessary to design a campaign demonstrating its benefits and expanding the awareness of the financial support provided by the involved subjects.

KEYWORDS:  electromobility, innovations, sustainable consumption, transport.

JEL classification:  L62, O35, Q01.

³Acknowledgments:  The article is a part of the scientific project VEGA 1/0046/20: Consumer attitude towards electromobility in the automotive market in the Slovak Republic, being solved at the Faculty of Commerce of the University of Economics in Bratislava. This work is supported by the Scientific Grant Agency of the Ministry of Education, Science, Research, and Sport of the Slovak Republic and the Slovak Academy Sciences as part of the research project VEGA 1/0797/20: Quantification of Environmental Burden Impacts of the Slovak Regions on Health, Social and Economic System of the Slovak Republic.