Transformations  in
Business & Economics

CSR CONCEPTION AND ITS PROSPECTIVE IMPLEMENTATION IN THE SMEs BUSINESS OF VISEGRAD COUNTRIES
Zoltan Rozsa, Magdalena Tupa, Jaroslav Belas, Jr., Zdenko Metzker, Petr Suler

ABSTRACT. The papers' objective was to present essential factors of CSR conception, quantify their intensity and compare these factors within the countries of V4. The research was conducted through an online questionnaire in the countries of V4 (Czech Republic, Slovak Republic, Poland, and Hungary) from September 2019 to March 2020. The total amount of valid questionnaires was 1,585. Stated research hypotheses were tested by chi-square and Z-score. Some interesting conclusions as low knowledge of CSR concept, low intensity of CSR implementation, low ability to identify positive effects of CSR were revealed by the research whereby the opinions differ in the Czech Republic and other countries of V4. Despite some research limitations, the study's findings should be considered in light of new trends and findings. It could be argued that the corona crisis would highly determine the results of the empirical research. On the other hand, it could be assumed that the economy will gradually recover and return to normal, which causes that these results will become relevant again .

KEYWORDS:  corporate social responsibility, small and medium-sized enterprises, the importance of CSR, countries V4.

JEL classification:  L26.