Transformations  in
Business & Economics

DIMENSION OF TOURIST FLOW EXPERIENCE IN SCRIPT MURDER GAME IN SCENIC SPOTS: AN EMBODIED PERSPECTIVE⁹
Tingting Yi, Zhihui Luo, Muqiu Yang

ABSTRACT: In this study, by taking the script murder game in scenic spots as an example, the dimension of the tourist flow experience was constructed based on the embodiment theory. With online reviews as the data source, the tourist experience of the script murder game in scenic spots was analyzed via the content analysis method and the importance-performance analysis (IPA) model. The analysis results are as follows: i) The script murder game in scenic spots can provide a multi-dimensional and complex experience covering physical, contextual, and perceptual experience. ii) Tourists have a high evaluation of the contextual experience of script role-playing in scenic spots, a general evaluation of the perceptual experience, and a poor evaluation of the physical experience. iii) The analysis of each element by the IPA method showed that perception and sensory experience is highly important for a fair tourist evaluation, while body experience, plot perception, and behavior situation are inferior.

KEYWORDS:  the embodiment theory, script murder game in scenic spots, tourist experience, importance-performance analysis (IPA).

JEL classification:  D11, M31.

⁹Acknowledgments:  This research was supported by the funds of 2021 Guangdong Higher Vocational Education Teaching Reform Research and Practice Project (GDJG2021060), 2022 Guangzhou City "14th Five-Year" Philosophy and Social Science Program(2022GZGJ71), 2022 Guangdong Education Science Planning Project (Higher Education Project 2022GXJK455), 2021 Special Project of Guangdong Mechanical and Electrical Polytechnic (Teaching Reform Research and Practice YJZD2021-20; Scientific Research YJZD2021-59).