Transformations  in
Business & Economics

CRISIS INNOVATIONS IN SPORTS ORGANISATIONS DURING THE COVID-19 PANDEMIC³
Vaida Mardosaite, Edmundas Jasinskas

ABSTRACT: The COVID-19 pandemic, which began in 2019, particularly affected the sports sector, with most organised sporting activities and events being postponed or cancelled. When the restrictions came into effect, sports organisations had to make important decisions: to suspend activities, to carry them out while implementing the restrictions, or to find decisions through the application of innovative solutions in the organisations. Innovation is helping the sports industry to stay active and find better solutions to deal with the restrictions of the COVID- 19 pandemic. The aim of the research - to reveal innovative solutions in sports organisations during COVID-19 pandemic period. The results revealed that all sports organisations applied the concept of working from home and implemented the 'Zoom' platform, focusing more on virtual competitions, remote communication, which raised the qualifications of coaches and focused on supporting the physical activity of athletes.

KEYWORDS:  crisis, innovations, COVID - 19, sports organizations.

JEL classification:  L86, D01, D21

³Acknowledgments:  Acknowledgement: Part of this research is funded by the European Social Fund under the Nr. 09.3.3-LMT-K-712-24-0048 "Development of Competences of Scientists, other Researchers and Students through Practical Research Activities” measure.