Transformations  in
Business & Economics

THE IMPACT OF ABSORPTIVE CAPACITY, CORPORATE SOCIAL INNOVATION, AND E-BUSINESS PROACTIVENESS ON SMES’ SURVIVAL
Khaled Saleh Al-Omoush, Alistair Anderson , Belen Ribeiro-Navarrete

ABSTRACT: This study examines the role of absorptive capacity on corporate social innovation, e-business proactiveness, and SMEs’ survival. It also investigates the impact of corporate social innovation and e-business proactiveness, and SMEs’ survival. Data were collected from 384 managers and owners of 62 SMEs in Jordan. Smart PLS, version 3, was employed to test hypotheses. The findings reveal that absorptive capacity significantly impacts e-business proactiveness and social innovation. They also show that absorptive capacity, e-business proactiveness, and social innovation significantly impact SMEs’ survival. This study enriches the literature on renewable dynamic capabilities, exploring how e-business entrepreneurial orientation and social innovation contribute to SMEs' resilience and survival during global crises.

KEYWORDS:  : absorptive capacity; corporate social innovation; e-business proactiveness; SMEs’ survival; COVID-19 crisis.

JEL classification:  L20, O14, O35.