ISSN: 1648 - 4460

International Journal of Scholarly Papers

VU KHF

Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2025
  • © Brno University of Technology, 2002-2025
  • © University of Latvia, 2002-2025
About Author

Gheorghe Preda
 completed his PhD in Marketing at the West University of Timisoara (Romania) in 2012. He is currently an associate professor at the Faculty of Economics and Business Administration, West University of Timisoara (Romania). He teaches the following subjects: marketing data analysis, strategic marketing, new product management, and marketing research. Among his main research interests are strategic marketing and strategic innovation in marketing.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280
Lithuania

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